This pertains to the previous tip in that if in case you have to explain to folks what or who you're imagined to be, it is similar as having to let folks know if you end up telling a joke.

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Sustainable living
SOS Organics is an ongoing experiment dedicated to a model for holistic, sustainable living across villages in the Himalayas. Our vision is to foster and partner with local communities integral to SOS Organics and share our philosophy that Mother Nature has provided us with abundant resources to improve our health and well-being without disrupting the balance. Natural Cosmetics and Health Foods are our current focus.